Approved Mucka In-App Experience and Trade Environment

BUILD THE BUSINESS.
POWER THE WORK.

A proposed sponsorship placing MUCKA naturally inside the GRFT customer journey — the operating platform where the work happens.

VIEW THE PROPOSED PILOT →

PROPOSAL · NOT AN AGREEMENT90-DAY PILOT · DATES [TBC]

THE STORY

GREAT AT THE TRADE. NEVER TAUGHT THE BUSINESS.

Most trade-business owners were never taught the business. They were taught the trade. The graft is strong. The system around it is the pressure point.

PRICING

Charging day-rate instinct instead of a model that protects margin and growth.

CASH FLOW

Jobs pay late, materials come first, and the working week funds the next job.

SALES

Word-of-mouth fills the diary but never builds a repeatable pipeline.

QUOTING

Quotes take evenings, vary by mood, and rarely reflect the real cost of the work.

SYSTEMS

Everything lives in the head, the van or a phone full of screenshots.

CUSTOMERS

Good work, but no way to turn one job into a relationship or a referral engine.

WINNING WORK

The graft is strong. The system for finding, booking and running the next job is not. This is where Mucka enters the journey.

MUCKA ENTERS HERE →

MARKET-POSITIONING THESIS

BUSINESS SKILLS FOR EVERYONE.

HIGH-TICKET BUSINESS SUPPORT SERVES THE FEW. GRFT IS BUILT TO MAKE PRACTICAL BUSINESS EDUCATION ACCESSIBLE TO THE WIDER TRADE-BUSINESS MARKET.

LESS HYPE. MORE IMPLEMENTATION.

£18K–£25K

Typical annual cost of traditional business programmes

Source / figure to be reconfirmed before publication

WHEN THE WORK PAUSES

THE GRAFT IS STRONG. THE SYSTEM ISN'T.

A skilled tradesperson can do the work. The pressure comes from everything around it — the next job, the schedule, the paperwork, the money that arrives late. The work doesn't pause because the business is busy; it pauses because there is no system to keep it moving.

JOB WON

By referral or luck

→

SCHEDULED

In the head or the van

→

DISPATCHED

No live plan

→

DELIVERED

Well, but slowly

→

PAID LATE

Cash flow pressured

Mucka is built to be the operating layer that keeps the work moving — jobs, scheduling, marketplace and the commercial rhythm around them. GRFT is built to give the owner the business skills to use it well.

THE GRFT SOLUTION

LEARN. APPLY. IMPLEMENT. ACCELERATE.

GRFT is the environment. The four tiers move the owner from learning the business to implementing it — with Mucka as the operating platform the work runs on.

GRFT STANDARD

The core academy. 22 modules / 66 lessons covering the business of running a trade business — pricing, cash flow, sales, quoting, systems and customers.

22 modules / 66 lessons
Self-paced, on-demand
Built for trade-business owners

PRICE£99/mo or £999 PIF

CURRICULUM ARCHITECTURE

22 modules / 66 lessons covering the business of running a trade business — pricing, cash flow, sales, quoting, systems and customers.

GRFT IN ONE VIEW

One environment. Four tiers. The operating platform enters the journey where the work happens.

WHY GRFT × MUCKA

GRFT BUILDS THE BUSINESS. MUCKA POWERS THE WORK.

GRFT BUILDS COMMERCIAL CAPABILITY

GRFT teaches the business of the trade — pricing, cash flow, sales, quoting, systems and customers — so the owner runs the business, not just the jobs.

Practical business education
Pricing, cash flow & quoting models
Sales & customer systems
Founder-led, trade-native content

MUCKA POWERS THE WORK

Mucka is the operating platform — jobs, scheduling, marketplace and the day-to-day commercial rhythm that turns capability into live, running work.

Jobs & scheduling in one place
Marketplace reach & visibility
Day-to-day operational rhythm
A platform the work runs on

BUILD THE BUSINESS. RUN THE WORK. KEEP MOVING.

MUCKA INSIDE THE GRFT JOURNEY

PUT MUCKA WHERE THE WORK HAPPENS.

The proposal places Mucka naturally inside the GRFT customer journey — not as an advert, but as the operating tool the member is being taught to use. Educational signposting, not a regulated recommendation.

PROPOSED CHECKPOINT

POWER THE WORK YOU'RE BUILDING

A proposed checkpoint inside the GRFT journey where members are introduced to Mucka as the operating platform for running the work they are learning to win and price.

STEP 01 — IDENTIFY

Where does the next job come from?

GRFT teaches the pipeline. Mucka is introduced as the place that pipeline turns into booked work.

SIX PROPOSED INTEGRATION TOUCHPOINTS

Member onboarding sequence

Business Builder planning workspace

Pricing & quoting module

Cash flow & systems module

Founder-led content & UGC

Member community & directory

Note—The journey checkpoints and any Business Health Checker are educational signposting, structured to introduce Mucka as the operating platform trade-business owners are being taught to use as they build their operations.

TWO-WAY PARTNERSHIP

AN EXCHANGE, NOT A LOGO PLACEMENT.

GRFT → MUCKA

GRFT member audience exposure
Founder-led launch content
In-journey product placement
Member offer & perk — half-price GRFT membership (£49/mth or £499 PIF)
Co-created educational resource
Campaign creative & testing
Reporting on engagement
Member community visibility
Directory / marketplace placement support
One GRFT Standard licence for the pilot

MUCKA → GRFT

Operating platform for the journey
Jobs & scheduling context for content
Marketplace presence for members [PROPOSED]
Specialist input for co-created resource [PROPOSED]
Launch social post [PROPOSED]
Newsletter inclusion [PROPOSED]
Website / directory placement [PROPOSED]
Product feedback loop

Note—Reciprocal Mucka-owned commitments are marked [PROPOSED] and remain subject to agreement. No personal data is transferred or exposed between parties.

THE 90-DAY PILOT

PREPARE. ACTIVATE. LEARN.

A focused 90-day pilot to test the partnership in market, measure the response, and decide whether to extend. Three cumulative phases — momentum begins in week one, not week thirteen.

PHASE 01DAYS 1–30

PREPARE

Agree the member offer, campaign integration, creative direction and measurement framework. Lock the integration touchpoints inside the GRFT journey.

PHASE 02DAYS 31–60

ACTIVATE

Launch founder-led content, paid social and in-journey placement. Run the member offer and begin tracked engagement.

PHASE 03DAYS 61–90

LEARN

Report engagement, product interest, referrals and feedback. Assess the case for a longer-term strategic relationship.

TANGIBLE EXECUTION

NINE PROPOSED DELIVERABLES

Click any card to expand or collapse details

PAID MEDIA

90 DAYS PAID SOCIAL ASSOCIATION

GRFT Meta + TikTok campaign environment.

Continuous proposed brand integration across all paid ad campaigns targeting UK construction SMEs, sole traders, and growing trade teams.

CREATOR CONTENT

3 FOUNDER-LED UGC ASSETS

30–60 second Gio-led partner content.

Authentic founder opinion and practical commentary from Giovanni Barreca explaining how Mucka solves trade operational friction, scheduling and administrative drag.

DIRECT REACH

50,000 TARGET TRADE-BUSINESS CONTACTS

Up to 150,000 planned email touchpoints.

3 planned high-converting email waves with dedicated partner sections, offers, and tracked CTA destinations.

HIGH INTENT

BUSINESS HEALTH CHECKER INTEGRATION

Proposed Launch Partner presence within flagship tool.

Integrated partner placement within the free 22-question diagnostic tool taken by high-intent trade business owners.

AUDIENCE VALUE

PARTNER-OFFER INTEGRATION

Half-price GRFT membership for Mucka members.

A bespoke partner perk: half-price GRFT membership (£49/mth or £499 PIF) exclusively for Mucka members, with a tracked offer route into the GRFT journey.

AUDIENCE REACH

DEDICATED PARTNER PAGE

GRFT-hosted partner landing environment.

A dedicated co-branded page framing the Mucka partnership, features, member offer, and direct link to Mucka onboarding.

CREATIVE TESTING

CREATIVE OPTIMISATION

Iterative testing across angles & formats.

Structured testing across messaging hooks, graphic formats, and value props to discover what drives the highest-quality trade conversion.

ACADEMY ACCESS

GRFT ACADEMY LICENCE

Full 12-month access to the flagship academy.

Complete access to all 22 modules, 66 lessons, and Business Builder workspace for the Mucka team to experience the member journey firsthand.

MEASUREMENT

CAMPAIGN REPORTING

Transparent engagement, clicks & feedback data.

Comprehensive reporting on impressions, CTR, link clicks, Health Checker signposts, and qualitative member feedback at day 30, 60, and 90.

PLANNED EMAIL REACH EQUATION

50,000 CONTACTS × 3 WAVES = 150,000 TOUCHPOINTS

Targeted trade-business audience with dedicated partner sections, bespoke member offer, and tracked campaign destinations.

PLANNING ASSUMPTION

MEASUREMENT & GOVERNANCE NOTE

Engagement, product interest, referrals and feedback — reported against the agreed framework. No impressions, reach, leads, conversions, sales or revenue are guaranteed. Audience and send volumes are planning assumptions only.

SOCIAL & CONTENT

FOUNDER-LED, TRADE-NATIVE.

GRFT content is founder-led and reflects genuine GRFT opinion. The partner may review factual, brand and compliance accuracy but cannot require false endorsement. Sponsored content is disclosed in line with the ASA / CAP Code.

CONCEPT 01

THE OPERATOR VIEW

Giovanni on why the system around the graft matters — and where Mucka fits.

CONCEPT 02

THE JOURNEY WALKTHROUGH

A walkthrough of Mucka placed inside the GRFT customer journey.

CONCEPT 03

THE MEMBER STORY

How a GRFT member uses business skills and an operating platform together.

Giovanni Barreca, Founder of GRFT Academy

Giovanni BarrecaFounder, GRFT Academy

Giovanni sits in the overlap between trade-business operator and commercial growth lead. Founder-led content keeps the partnership credible and trade-native.

Instagram @gio_grft www.grftacademy.co.uk

THE COMMERCIAL PROPOSAL

A FOCUSED PILOT. A CLEAR DECISION.

A proposed sponsorship to place Mucka inside the GRFT environment for a focused 90-day pilot, with a clear point to review and decide what happens next.

PILOT DATES14 Sept – 14 Dec 2026 [TBC]

MEMBER OFFERHalf-price GRFT membership

RECIPROCAL PLACEMENTS[PROPOSED]

CATEGORY EXCLUSIVITYFOUNDING LAUNCH PARTNER

TRACKING ROUTETracked Campaign Destination

GRFT × MUCKA — RATE CARDINDICATIVE VALUE £10,000+

Paid social partnership presence

3 founder-led UGC assets

50k-contact email campaign integration

Up to 150k planned touchpoints

Business Health Checker integration

Dedicated partner page

Partner-offer integration

GRFT Academy licence

Creative optimisation

Campaign reporting

A complete 90-day launch partnership combining audience access, content, campaign presence and strategic collaboration.

PROPOSED FOUNDING LAUNCH PARTNER

MUCKA

Campaign Period: 14 Sept – 14 Dec 2026 [TBC]

FOUNDING LAUNCH INVESTMENT

£7,500

A limited opportunity for Mucka to become GRFT Academy's named Launch Partner before longer-term Premier and Category partnership structures are formalised.

LET'S BUILD THE PILOT CALL GIO (07424 834630)

FUTURE OPPORTUNITY

PILOT

Validate the fit

Test Mucka inside the GRFT journey and measure the response.

EXTEND

Longer-term partnership

If the pilot lands, move to a longer-term strategic relationship.

DEEPEN

Product integration

Deeper integration between GRFT learning and the Mucka platform.

GROUP

Wider working relationship

Connect into the wider GRFT × Mucka consultancy tracks.

TERMS & PRINCIPLES

THE FINE PRINT IS THE FOUNDATION.

FUTURE WORKING POTENTIAL

THIS PILOT SITS INSIDE A WIDER WORKING RELATIONSHIP.

The Launch Partnership is one of four practical ways Giovanni could work with Mucka. The GRFT Consultancy proposal sets out the full picture — a shared 90-day method and a flexible commercial structure that can scale from advisory input to embedded commercial ownership.

TRACK 01

GROW THE EXISTING MUCKA PRODUCT

A repeatable GTM engine, an active commercial-partner pipeline and measurable growth in qualified reach, enquiries, trials and adoption.

TRACK 02

BUILD MUCKA GROUP DEAL FLOW

A qualified owner pipeline and credible opportunities for consultancy, investment, group membership or acquisition.

TRACK 03

LAUNCH A MUCKA-POWERED TRADE BUSINESS

A validated operating model, a live pilot and an evidence-led decision about further investment and expansion.

TRACK 04YOU ARE HERE

GRFT × MUCKA LAUNCH PARTNERSHIP

Relevant market visibility, tracked GRFT-member engagement and a route to customer acquisition, product adoption and practical market feedback.

ONE METHOD. FOUR POSSIBLE TRACKS.

Each track uses the same three-stage method — Strategy (Days 1–30), Activation (Days 31–60), Validation (Days 61–90). The activity changes; the commercial discipline stays consistent.

SCOPE, CAPACITY & COMMERCIALS

From one advisory day per month to 2–3 embedded days per week. Indicative day rate circa £500, remote-first with attendance at Mucka's Brighton/Hove base where useful. Compensation as retainer, fixed fee, day rate, commission, revenue share, equity or an agreed hybrid.

SEE THE FULL CONSULTANCY OPPORTUNITY.

The GRFT Consultancy proposal sets out all four practical ways Giovanni could work with Mucka — the 90-day method, the capacity bands and the commercial structure behind this launch partnership.

RETURN TO GRFT CONSULTANCY →

BUILD THE BUSINESS.POWER THE WORK.